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Great Tips For Naming Your Newsletter & Why Crazy, Stupid & Downright Bizarre Names Often Work Best !
Choosing a name for your newsletter is a bit like naming your children. You need to try and get it right first time if you can. Because the right name can affect the whole future of your project. (Plus you can look a bit silly if you get it all wrong.) The main reason for giving this some serious thought though is that, with a newsletter, it's tricky to change names later if you realise you've made a mistake. . . . (to read the remainder of this article, please log in below.)
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