Feature Easy Payment Plans To Bring In More Cash Than Ever Before

If your customers did not have to pay anything for your product, your order rate would soar! From this we know that the pain of paying is a huge negative factor. Installment plans generate more sales than would otherwise be made.

Many successful direct response sales letters have featured the easy payment appeal in their headlines. Here are offers you can use in your sales copy to make it super easy for your customers to spend their money with you.

Remember, though, you are trying to find ways to lower people's barriers and get them to trust you and what you say. These six examples have been used successfully by many companies including myself.

• First payment due in 30 days!
• Only 3 payments of £49 will...
• Send no money now ... We'll bill you later!
• Your credit is pre-approved!
• Use your Visa/MasterCard
• We'll send it C.O.D.
• Pay £157 now and the second £157 only when you have proved this to yourself.

  ---