Knowing When To Stop
Nick James
If you really want to learn how to sell more products, whether it be though listings pages on eBay, classified ads in the national newspapers, sales letters, or web pages ...
One of the most important things you can learn is when to "Stop Selling!"
By that I mean when to 'shut up and let your customer make the purchase'.
Many sales people, and countless more web sales pages, never shut up. They just ramble on and on.... and then on and on some more.... Like the customer has got nothing better to do than read pushy sales copy, or read 7,000 words of a hyped-up rubbish.
In most cases, if the customer is going to make a purchase, they are going to decide in the early part of the sales presentation. After that they are just looking for reasons not to buy.
A good sales person or a good copywriter should understand this. And understand the importance of presenting the offer, answering the objections then getting out of the way so the customer can make the purchase.
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