How many times have you heard that expression, or something similar in sales letters and pitches for products or books? The number of times I have opened up the "secret" only to find that it was something I already knew!

As long as you continue to believe that your online success is dependent upon a "secret" or "formula" then you will see it as an unreachable goal.

When someone says they "wish" for something, automatically their subconscious mind puts it in the 'unreachable' department.

Try to think of the secret or formula as well-trodden steps that you too must follow, online success is not only down to one thing, it's many variables, however you may be missing just one of these variables, that's the "secret" you need.

You could have a great product, but no one knows about it, you could have a massive opt-in list but none of them want your product, your sales copy may not be good enough, perhaps you don't have any testimonials, you may not be following up with autoresponder messages, perhaps your mail shots are going out on the wrong day.

It's like having a superb car in which everything works, except one of the brake callipers is locked, so the car just goes round and round!

So rather than look for the secret, just step back and see what you have already done and double check to see if there's anything missing, look for the missing "variable", and you've found your "secret".