Nick James

I've driven past this boutique a number of times over the months. Nothing odd or strange in that. (And no, I don't stop by to try a little number on!)

Anyway, what I had been noticing recently is that nearly everyday there's some sign up or another saying SALE.

Funny I thought, they're having a sale, for the heck of it. I mean, it's not the season for a sale, but then I thought, wonder if they're doing something different than the rest of the crowd? I'd better keep my eyes on them.

A few weeks went passed. Still, the SALE signs were up.

Thought nothing much more of it.

More days and weeks go by.

Then, after rushing to get a delivery sorted down the local post office, on my way back I noticed a CLOSING DOWN, EVERYTHING MUST GO sign.

I couldn't believe my eyes. I pulled the car to a halt, turned the engine off and sat, wondering what the heck's going on.

I shook my head and started up the car, and drove off.

Didn't pay any more attention to that incident until driving past the following week, I saw the shop boarded up. CLOSED DOWN signs. No lights on. Paint sprawled over the windows.

I pull up to the shop, and took a look around. There was a delicatessen, a flower shop, a double glazing showroom, a convenience store, a small bookshop, and many others. And, all seemed to be alive with customers and activity.

My curiosity got to the better of me and I stroll in to the book shop and asked about the boutique that's just closed down. The bookstore owner went on to tell me that the boutique owners simply didn't have enough customers to keep the business alive.

But, when I looked around and saw people going in and put of the other businesses, I found it all too troubling.

And, I knew the answer WASN'T a lack of customers, it was in creating new ideas to generate more customers. And also, in creating a system to ensure existing customers come back to the store and buy again and again.

Let me ask you, what has this got to do with creating an online information business?

EVERYTHING!

You see, in order to ensure prospects become attracted to your online offerings and walk through the Internet Superhighway doors to your website, you're going to have to do more than the boutique owner or you'll suffer the same fate.

And, the key to it all is in the creating of great offers, irresistible marketing documents, super guarantees, forming partnerships with other service providers&

But none of this can happen in any great way without the single biggest money making skill out there - COPYWRITING.

If the boutique owner simply knew how to articulate on a brochure, in a letter, on a website, on their business cards, on their promotional documents& all the key ingredients that'll get people interested, get them to want to spend, get then to want to tell others, get inactive customers to want to come back&

Then they'd be raking in the dough and wouldn't know how to spend it all!

And just like for you, whatever business you are in, or intend to be, there's no greater skill for you to master than the ability to string together a few sentences on a piece of paper or on a pc.

It's is the MOTHER of all money making skills and you should do what you can to get really good at it.