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    Home | Offline Marketing
     

    Direct Marketing Tips

    Find below many helpful direct marketing tips and strategies to help sell your products both on and off the internet.

     

    I use many if not all of these techniques myself. I will continue to add new articles to this section as I find new strategies that have worked well for my own business.

    Feel free to adapt any of these ideas to suit your own business.

    How to Save Costs By Asking For a Net Names Deal From Your List Broker
    Nick James
    What exactly is a net-names deal when you are renting names and addresses from a list broker? Let me explain, and also let me show you exactly how it could turn around a promotion that would otherwise run at a loss, into a direct mail promotion that runs in profit . . . keep reading
    Four Ways To Make Money Selling Your Mailing List Or Customer Database
    Nick James
    Lets look at four ways you can make extra income from your customer database. Each mothod is extremely easy to impliment either using a specialist list broker or working directly with another direct marketing business. . . . keep reading
    How To Avoid Advertising Costs And Use Free Press Releases Instead
    Nick James
    Eventually you will want to advertise your information product with a view to selling it. So why not try the FREE way first of all? Press Releases are FREE Advertising! . . . keep reading
    2 Secrets of Mail Order Success
    Nick James
    Of all the business opportunities available, Mail Order is probably the most common, and also the least understood. Knowing these two secrets could be the difference between your success or failure . . . keep reading
    How To Raise The Response To Your Direct Mail Campaign By Sending Out LUMPY Mail
    Nick James
    If you're like most of the people I've tested this out on, the LUMPY BUMPY mail wins, hands down. Here's why... plus a few great 'grabber' ideas . . . keep reading
    Getting Intimate with Your Back End
    Nick James
    As long as you give them the right kind of attention they can expand in ways you would never have thought possible, and make you rather rich in the process. . . . keep reading
    What Determines The Real Rate For a Classified / Display Advert In The National Papers?
    Nick James
    So what is it that forces the newspaper to settle at a rate for a particular space, on a particular day? Why is it two grand one day, and three the next? Answer: . . . keep reading
    Lead Generation Marketing Or The 'Grab 'Em By The Throat' Salesletter... How Do You Know Which to Use and When?
    Nick James
    There are times when a simple straight forward single salesletter or ad, won't do the job to sell your product or service. And how does one know what those times are? And, what should one use instead of the straight forward pitch in print? . . . keep reading
    How to Screw Up Your Results Using Direct Response Marketing!
    Nick James
    There's one big difference between traditional advertising and direct response advertising. And that difference is direct response advertising is created and designed& to sell. . . . keep reading
    7 Simple Ways to Bring Back Non Buying Customers To buy From you Again and Again
    Nick James
    The worse thing you can do in business is sell a one-off product. Why? Because there is no reason for the customer after that. That whole scenario is deadly. Especially if a marketer has thrown everything to generate the lead or prospect. What type of companies or business owners have lucrative, attractive, fun businesses and& the lifestyle to match? . . . keep reading
    I Have Nothing to Say! - Overcoming the Fear of Writing
    Nick James
    Writing articles and submitting them to various "swap sites" (for free) is a very powerful way to promote your business website. But what if you have nothing to say? . . . keep reading
    How One Successful Sales Letter, Autoresponder Series, Marketing Document, Advert & Can Make You Money& Forever!
    Nick James
    There's a lucrative side to commerce many business owners have yet to tap into. And, those business owners who do know about it, rarely take it to the next profitable step. What am I talking about? I'm talking about the delightful and lucrative world of franchising, royalties and licensing. . . . keep reading
    Why Advertise if You Have No Clue Where Your Leads Are Coming From?
    Nick james
    No matter what size of business, the biggest stumping question you can ask a business owner is& "where are all your leads and prospects coming from?" And listen, the bigger the company and the higher up you go when you ask the question, the bigger the idiocy and loony tune answer you'll receive. . . . keep reading
    7 Ways to Make Sure Your Direct Mail Envelopes & Get Opened!
    Nick James
    7 Ways to Make Sure Your Direct Mail Envelopes & Get Opened! There's a Direct Mail debate that seems to be going on for donkey's years. And, it all has to do with envelopes. The debate is this: What should we put on the front and back of the direct mail envelope, in order to increase the possibility of it getting opened by the recipient? Should it be kept blank, should it have pictures, quotes, have over sized writing? Let's find out... . . . keep reading
    There's Really Only Two Ways To Get A Customer - Which Are You Doing?
    Nick James
    You've seen the shops, shelves rammed to bursting with marketing books. You've trawled through Amazon's selection and are faced with hundreds and hundreds of marketing books& all telling you how to get, or acquire a customer. Quite frankly, all you need to know about getting a customer, rests in only two ways. . . . keep reading
    The 7 Skills You Need in to Be Your Own Best Marketing Expert
    Nick James
    So, what should you do if you want to be a skilful marketer? If you want to gain such expert status that those who know you won't recognise the breakthrough difference in you and what you are capable of doing? Well, I've found that there are 7 key factors that will help you . . . keep reading
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