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Home | Copywriting Tips
 

Copywriting is an artform. Here's some pointers to get you started if you have chosen to learn how to write your own sales letters and broadcast emails.

Or feel free to search this department for a particular article using the search box below:

How Can We Swipe TWO 'Master Secrets' From the Winning Olympic Bid to Use in Our Advertising Promotions?
Nick James
How many goose bumps did you get when the Olympic bid announcement was read out, citing London as the victorious city for hosting the 2012 Olympics? . . . keep reading
How Do You Get The Attention of People You Don't Know?
Nick James
If you were trying to catch the attention of a group of people whom you had no affinity with, how would you do it, without blowing a hole in your financial pocket? . . . keep reading
Read the Letter First. Then, Open The Enclosure!
Nick James
Have you ever opened a direct mail piece where everything inside it fell out like a gushing river? Here's a greaty technique to avoid all that and increase sales. . . . keep reading
Sometimes, Getting Back to Copywriting Basics Can Reap Multiple Rewards
Here's a simple 'checklist' of what to include into your sales letters or marketing communications if you want them to sizzle . . . keep reading
Copywriting Skills Can Get You Out of A Whole Heap Of Trouble!
Nick James
Did you know that if you can master the skills of creating compelling presentations on paper, you can literally get anything you want, or, can get out of anything you don't want. Here's an example: . . . keep reading
Why You'll Never Have To Stare at A Blank Page Again When Planning To Create Sales Messages That Sell!
Nick James
Has you brain given up on you, just when you needed it most? Have you ever panicked, had flop sweat, had dry mouth, just when you need to produce a promotional piece that sells? Don't worry, you're not alone. . . . keep reading
How Long Should A Sales Letter Be?
Masterclass
Copywriter and good friend of mine 'Raja Hireker' was asked a question just before he started his main presentation at my recent Masterclass about exactly "how long" a sales letter should be... Here's what he suggest& . . . keep reading
How To Easily Catch Your Reader's Eye
Nick James
How To Easily Catch Your Reader's Eye Direct marketers have long tried to understand what elements are most important in catching someone's eye so that they continue reading. . . . keep reading
Why Slicing and Dicing Your Customer List Can Give Your Customers The Most Targeted Message They'll Ever Receive!
Nick James
One of the biggest secrets of getting a better response and a higher ROI for your marketing messages is to ensure you 'BEST FIT' the communication to the differing segments within your customer list. . . . keep reading
Are You Guilty of Hiding The Biggest Benefits of Your Product or Service?
Nick James
Most sales messages thrash to death the features of the product or service, and... sail past the biggest magnets . . . keep reading
"Don't Open This Email if You're Easily Offended..."
Nick James
Email copywriting is about to launch a number of businesses to the moon. On the other hand, it'll cripple a number of others and send them packing to the online business graveyard. In order for the first of the two, getting the emails opened - is VITAL. . . . keep reading
Are You Deliberately Under pricing Your Value to The Marketplace?
Nick James
Who's ever heard of a dentist charging up to 50k for treatment? ... and, has a line of people who he has to turn away? Thanks to copywriting . . . keep reading
How to Become the Speediest Copywriter You Know!
Nick James
Fast writing is often the best writing. Why? Because when you're just writing from a stream of consciousness, everything is just pouring out of your mind and head at a hundred miles an hour - there's no time for editing or censoring what you have to say. . . . keep reading
Fabulous Copywriting is All Just a Story Isn't it?
Nick James
Have you ever been intrigued by a story or novel? A tale that simply draws you like magic into the book, film or conversation? Well, if you've nodded your head then you're on the way to securing the core strategy of great copywriting - the X factor to securing people to stay glued to your promotional message - a well told story . . . keep reading
What Do You Do If You Want Success as A Copywriter But Can't Write To Save Your Life?
Nick James
Let me introduce you to a little known and a massively under used free tool from Google which can help you to improve the response rate of your sales letters... (Even if you can't write sales copy for toffee) . . . keep reading
If You Can Send A Text Message On A Mobile Phone, You Can Be A Really Good Copywriter
Nick James
I believe if you can write a text message on your mobile phone, you can be, no, you ARE& a really good copywriter. . . . keep reading
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