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    Home | Copywriting
     

    Copywriting is an artform. Here's some pointers to get you started if you have chosen to learn how to write your own sales letters and broadcast emails.

     

    Or feel free to search this department for a particular article using the search box below:

     

    10 Ways To Upsell Every Order
    Nick James
    you would have to agree that it would be daft not fine tune your website to the point where you are making the most amount of profit possible per visitor/sale. Well here's how it's done & using up-sells . . . keep reading
    Handy Sales Letter Checklist
    Nick James
    Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all the pointers on the list. A checklist of copywriting elecments you should always include. . . . keep reading
    How To Write The Best PS For Any Sales Letter Or Website You Publish
    Nick James
    Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it's true. Christian Godefroy, one of Europe's most successful direct marketers, never used a P.S. on any of his letters for the first 5 years he was in business. When he added a P.S. to an already profitable sales letter, the response increased by 30%. Think how much better off he would be if he had always used postscripts, luckily you won't make the same mistakes. this article explains seven techniques you can use in a PS and how best to chose a style of PS for your specific sales letter requirements . . . keep reading
    Exactly What (And How) Should You Be Testing Your New Product Offers?
    Nick James
    When you put an offer together either on the Internet or offline, you need to conduct several test to make sure you have optimized your offer to be the best performing it could ever be. This article explains how to do just that. . . . keep reading
    Hot List Of 127 Headlines That Have Made A Fortune
    Nick James
    One of my best copywriting secrets is to build a "swipe file" of winning examples from other marketers. I collect their mailings, websites and emails. Taken from my swipe file - here is a sample of headlines taken from my Swipe File which is 127 Headlines that have already made a fortune. . . . keep reading
    Four Ways to Write Headlines that can Make You Hundreds or Thousands of Pounds a Year!
    Nick James
    If you can't draw your prospect in with your headline, you won't get them to read your sales letter. So, you must have a headline that grabs the reader's attention and forces them to read what you have to say. Here are 4 easy-to-use techniques to creat winning headlines . . . keep reading
    How To Write The Best Salutations For Your Sales Letters And Websites
    Nick James
    In a previous article we broke down serveral parts which make up a winning sales letter. During the next couple of weeks will will look at each element in closer detail. This article looks in detail at the way we begin the Sales letter itself, generally after the Headline and Sub-Headline. . . . keep reading
    108 Of The Most Persuasive Words In The English Language you Will Want To Ensure You Use In Sales Copy
    Nick James
    Case studies have proven that using too many adjectives in sales copy reduces the conversion rate. So here's a few alternatives . . . keep reading
    Why You Don't Need To Be A Professional Copywriter To Make Money In This Business:
    Nick James
    Master copywriters like Gary Bencivenga and Clayton Makepeace, slave over a single promotional project for months on end. The reason for that is because they're . . . keep reading
    A Different Approach To Marketing That's Not Just Running The Numbers And Rolling Out Marketing.
    Nick James
    Relationship selling is not just a numbers game. You probably already know that in a numbers game it is all about the number of visitors you can attract and parade your product in front of. Certainly the more visitors you manage to entice to your website the more sales you will be able to make. And the more profit you are going to make. (I have focused on this myself in the past). But answer this . . . keep reading
    How To Make A Quick Check To Find Out Whether Your Salescopy Is Any Good…Or Not
    Nick James
    Okay you've written your letter. How do you know if your letter is any good or not? The following pointers will help you decide. The purpose of your letter is to encourage the reader to buy. To do this you will need to convince the reader he/she will be better off as a result. If your letter does not accomplish this, determine why and rewrite it until it does. The best way to decide if your letter contains all the ingredients for success is surprisingly simple, yet few people do it. . . . keep reading
    22 Elements You Can Add To Your Existing Sales Letter Which Could Increase The Response
    Nick James
    In this copywriting article, I thought I would list my top tips for the 'different elements' you can add to your existing sales letter to try and increase the conversion rates and beat your existing 'control'. Each tip below has resulted in an INCREASED conversion rate for both my sales letter or the sales letters of other marketers who agreed to share their results with me. Some of the tips "sound obvious" however its sometimes the simple ideas are not implemented form the outselt or, even worse forgotten about completely. Use them, and you could grab more sales! . . . keep reading
    27 Great Words to Use in Your Headlines
    Nick James
    Ted Nicholas invested millions of dollars testing which words are most effective in headlines. If tastefully done you can combine one or more of these words in your headline. You can use the words given below, confident that they are the most powerful. . . . keep reading
    18 Sure-Fire Steps to Writing a Powerful Sales Letter (Part Two)
    Nick James
    Over the years I have studied a great deal of other marketers sales letters, emails and classified adverts. I would disected each marketing message meticulously. Eventually, and almost by accident, I had created from my written notes, my own personal formula for writing effective sales copy. in my next two articles, I will explain my formula by breaking it up into 18 bite-size chunks - Which, in turn you will be able to use to create your own killer marketing materials. . . . keep reading
    18 Sure-Fire Steps to Writing a Powerful Sales Letter (Part One)
    Nick James
    Over the years I have studied a great deal of other marketers sales letters, emails and classified adverts. I would disected each marketing message meticulously. Eventually, and almost by accident, I had created from my written notes, my own personal formula for writing effective sales copy. in my next two articles, I will explain my formula by breaking it up into 18 bite-size chunks - Which, in turn you will be able to use to create your own killer marketing materials. . . . keep reading
    Another Golden Tip for Writing Compelling Sales Cope and eMail Messages
    Nick James
    When it comes to writing sales letters and broadcast email messages, here's a couple of tips and methods you should always try and follow to increase responses. these tips are simple to implement, and are extremely effective. . . . keep reading
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