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    Home | Copywriting
     

    How To Write Direct Response Sales Letters
    Nick James

    Welcome to the Copywriting Department of my website. Landing on this webpage is the start of an exciting journey, for you are about to learn the top secrets of creating strong sales copy for your Direct Response Sales Letters.

    You can use this new found skill to sell lots and lots of products – or you can become a 6-figure copywriter and produce hot-selling sales letters for others.

    Before I go any further let me assure you that writing a sales letter is easy – when you know how to do it. You do NOT have to write an essay. You do NOT have to be good at English (although it should be your first language, ideally).

    If you can tap out an email or write a letter to a friend or talk naturally then you will be able to easily write a powerful sales letter that will earn you ‘real’ money!

    I explain exactly how the millionaires write their sales letters, and what they do to get the best results and the highest income from their efforts – so you can do the same. And most of the top-guns in this business did not have any training whatsoever in English or writing.

    Let me give you an example…

    Christian Godefroy, one of Europe’s most successful direct marketers, never used a P.S. on any of his letters for the first 5 years he was in business. When he added a P.S. to an already profitable sales letter, the response increased by 30%!

    He had lost 5 years of extra income!

    But you don’t have to waste 5 years – you know NOW, right at the start that adding a P.S. can increase sales by 30%. In fact, this one tip, right here on the first page, is worth many times the value of this manual.

    You can avoid missing easy money like this and avoid other expensive mistakes that the gurus made along their way to millionaire status.

    In monetary terms…

    For every £10,000 you earn from a sales letter, an increase of 30% is another £3,000!

    Of course you need to know more than the power of adding a P.S. to enable you to write sales letters capable of earning you tens of thousands.

    By reading the articles in this Copywriting Department you will discover hundreds of Cutting-Edge Copywriting Secrets for crafting together Direct response sales letters for your business.

    New articles are added all the time, so be sure to check back often.

    How To Harness The Power Of A Payment Plan To Boost Sales Of Your Back End Products
    Nick James
    Feature Easy Payment Plans To Bring In More Cash Than Ever Before. If your customers did not have to pay anything for your product, your order rate would soar! From this we know that the pain of paying is a huge negative factor. Installment plans generate more sales than would otherwise be made. . . . keep reading
    Four Easy Ways To Help Your Customers Overcome The Fear Of Ordering From You
    Nick James
    Four Easy Ways To Help Your Customers Overcome The Fear Of Ordering From You You Can Overcome Your Prospects' Fears By Doing These Four Proven Things! A majority of people are simply afraid to make a decision to order your product. They may really want and need it, but something inside of them tells them to put it off. To think it over. To wait a while. You must find a way to overcome these fears and get their orders. These four things will help you do just that: . . . keep reading
    Why Use Free Bonuses?
    Nick James
    Why Use Free Bonuses? Everybody likes to get something for free. There is something very appealing about getting a free gift. Using free bonuses will bump your sales up considerably and you should use them in every offer you make. Your bonus has to be appealing and it must be something the prospect would gladly pay for. Nobody wants to be given a tacky bonus, even if it is free, for example . . . keep reading
    10 Ways To Effectively Use The Most Powerful Word In Your Marketing
    Nick James
    10 Ways To Effectively Use The Most Powerful Word In Your Marketing The word 'Free' has proven over and over again to be the strongest, most important word in marketing anything and yet few people make the most of it. I've never seen anyone overuse this word in a mailshot and yet no word, when used correctly, gets more attention. I recommend using Free at every opportunity. In headlines, on envelope 'teaser' copy, in coupons or order forms, brochures, in fact everywhere you use copy to make a sale. . . . keep reading
    10 Ways To Upsell Every Order
    Nick James
    you would have to agree that it would be daft not fine tune your website to the point where you are making the most amount of profit possible per visitor/sale. Well here's how it's done & using up-sells . . . keep reading
    Handy Sales Letter Checklist
    Nick James
    Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all the pointers on the list. A checklist of copywriting elecments you should always include. . . . keep reading
    How To Write The Best PS For Any Sales Letter Or Website You Publish
    Nick James
    Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it's true. Christian Godefroy, one of Europe's most successful direct marketers, never used a P.S. on any of his letters for the first 5 years he was in business. When he added a P.S. to an already profitable sales letter, the response increased by 30%. Think how much better off he would be if he had always used postscripts, luckily you won't make the same mistakes. this article explains seven techniques you can use in a PS and how best to chose a style of PS for your specific sales letter requirements . . . keep reading
    Hot List Of 127 Headlines That Have Made A Fortune
    Nick James
    One of my best copywriting secrets is to build a "swipe file" of winning examples from other marketers. I collect their mailings, websites and emails. Taken from my swipe file - here is a sample of headlines taken from my Swipe File which is 127 Headlines that have already made a fortune. . . . keep reading
    Four Ways to Write Headlines that can Make You Hundreds or Thousands of Pounds a Year!
    Nick James
    If you can't draw your prospect in with your headline, you won't get them to read your sales letter. So, you must have a headline that grabs the reader's attention and forces them to read what you have to say. Here are 4 easy-to-use techniques to creat winning headlines . . . keep reading
    How To Write The Best Salutations For Your Sales Letters And Websites
    Nick James
    In a previous article we broke down serveral parts which make up a winning sales letter. During the next couple of weeks will will look at each element in closer detail. This article looks in detail at the way we begin the Sales letter itself, generally after the Headline and Sub-Headline. . . . keep reading
    108 Of The Most Persuasive Words In The English Language you Will Want To Ensure You Use In Sales Copy
    Nick James
    Case studies have proven that using too many adjectives in sales copy reduces the conversion rate. So here's a few alternatives . . . keep reading
    Why You Don't Need To Be A Professional Copywriter To Make Money In This Business:
    Nick James
    Master copywriters like Gary Bencivenga and Clayton Makepeace, slave over a single promotional project for months on end. The reason for that is because they're . . . keep reading
    A Different Approach To Marketing That's Not Just Running The Numbers And Rolling Out Marketing.
    Nick James
    Relationship selling is not just a numbers game. You probably already know that in a numbers game it is all about the number of visitors you can attract and parade your product in front of. Certainly the more visitors you manage to entice to your website the more sales you will be able to make. And the more profit you are going to make. (I have focused on this myself in the past). But answer this . . . keep reading
    How To Make A Quick Check To Find Out Whether Your Salescopy Is Any Good…Or Not
    Nick James
    Okay you've written your letter. How do you know if your letter is any good or not? The following pointers will help you decide. The purpose of your letter is to encourage the reader to buy. To do this you will need to convince the reader he/she will be better off as a result. If your letter does not accomplish this, determine why and rewrite it until it does. The best way to decide if your letter contains all the ingredients for success is surprisingly simple, yet few people do it. . . . keep reading
    22 Elements You Can Add To Your Existing Sales Letter Which Could Increase The Response
    Nick James
    In this copywriting article, I thought I would list my top tips for the 'different elements' you can add to your existing sales letter to try and increase the conversion rates and beat your existing 'control'. Each tip below has resulted in an INCREASED conversion rate for both my sales letter or the sales letters of other marketers who agreed to share their results with me. Some of the tips "sound obvious" however its sometimes the simple ideas are not implemented form the outselt or, even worse forgotten about completely. Use them, and you could grab more sales! . . . keep reading
    27 Great Words to Use in Your Headlines
    Nick James
    Ted Nicholas invested millions of dollars testing which words are most effective in headlines. If tastefully done you can combine one or more of these words in your headline. You can use the words given below, confident that they are the most powerful. . . . keep reading
    More HeadlinesMore Headlines


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