Have you ever driven your car onto a frozen lake, parked, cut a hole in the ice and started fishing?
This might sound like a crazy idea if you’re from a warm climate. Why would you sit there on the ice for hours, freezing yourself silly, waiting for a fish to wake up from its cold slumber and bite your hook?
I know firsthand how difficult it can be to continually come up with new topics for your emails.
The first 20 are easy.
The next 30 aren’t too difficult.
Most new marketers make the painful mistake of thinking the sale is done when the customer buys the product.
Nope.
That’s just the first sale.
Wise marketers who want to stay in business and continue to profit know there are two more sales to be made.
There are streamers on Twitch earning six and seven figures a year. And while Twitch is the go-to platform for gamers, you don’t have to be a gamer to make money on this platform.
Here’s how a small shift in your content strategy can lead to big profits:
“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency.
In the 70’s they did an experiment to see if the same college students who turned in their assignments on time also had clean socks. (No joke – they seriously did this.)
The hypothesis was that people who got their schoolwork done would be the same people who got their personal chores done as well.
When I first heard this one I dismissed it as something that couldn’t possibly make all that much money.
I was wrong.
Here’s what a friend of mine (we’ll call her Beth) is doing with Amazon to currently clear several hundred dollars a day and quite possibly reach the 6 figure mark this year.
You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two.
When teaching and selling via video, nearly all of us could do just a little bit better.
We could be a little bit more interesting, a little bit more enthusiastic, a little bit more entertaining and a little bit more charismatic.
Don’t even second guess when I tell you that…
…an abundance of typos on your sales page will create doubt in your prospect. They’ll suspect you have no clue what you’re doing.
