Over the last few years there has been a rise in survival courses and experiences tailored to “How to survive a zombie apocalypse”. Obviously no one is expecting a Resident Evil style zombie uprising, and in most cases we aren’t expecting a global pandemic resulting in citizens trying to eat each other’s brains.
If you mastered only ONE element of a sales letter, and you used nothing but that one element to sell, you could still be super successful if that element happens to be bullets.
Persuasion is convincing someone to do something. Great persuasion is convincing them it’s their idea to do it.
The human brain can be influenced through its three systems of…primal (sex), emotions (empathy), rationalization (logic)
How many different ways can you write an email promoting your product? Or for that matter, promoting anything?
After a while it may seem like your emails to your lists are all sounding the same, and that’s probably because they are.
During a presidential debate, the sitting U.S. President gave a shout out to a group called, “Proud Boys”.
When I think of ‘proud boys’, I imagine two year old boys in diapers who just used the potty for the very first time.
Margaret Jane spent years doing SEO for high end clients and she was brilliant at her job.
She worked hard to get her clients’ sites ranked high to generate increased income for them.
If you’ve been laid off from your regular job because of the pandemic or your regular business is slow right now, you might want to pick up some extra money using one of these methods.
I recently read an article on how to be more persuasive when speaking to someone in person, which got me thinking…
The new Global Marketing Trends 2021 report from Deloitte Insights provides us with clues for what is heading our way in marketing.
Imagine if you had one little 4 letter word at your disposal that could keep you compliant with the law and prevent you from being attacked by the FDA (Food and Drug Administration), the FTC (Federal Trade Commission) or any other big brother agency.
