What Does Bounce Rate Mean to Your Business and What Can You Do to Improve It? Bounce rate, the dreaded monster that website owners fight every day. They know that when their bounce rate is high, the likeliness of their website being given any search love is slim to none. So, What is […]
As a business owner, your most valuable asset is your time, since it’s a limited resource. That’s why if you’re like most folks, you’re always looking for ways to get more done in less time. But if you’re not careful, you could be making mistakes that actually cost you valuable time. Read on to see […]
Back in the day, I did some work in the client/customer experience arena. What actually is ‘customer experience’? You might be asking yourself. In a nutshell, it’s the concept behind managing customer expectations vs. actual experience. This can be achieved through many ways, it could be processes and methodologies, it could be technology, it could be a more physical approach so your customer has an entry point to your products and services that they can physically see or touch. It about what products you sell and how you sell them, how you market and advertise, how you reach out in the first instance, and how you support after a sale.
One of the keys to getting great results when you outsource is to create good, detailed briefs. After all, your freelancer isn’t a mind reader. The more information you can provide to your freelancer, the better the end result. With that in mind, here’s a template you can use to create product briefs for products, […]
For each of us whether it be in business, in a relationship or in our lives, what’s going to happen next occupies a large portion of our thinking. We are always trying to anticipate and plan the next move, the next decision.
Outsourcing is a great investment and a great way to grow your business… when you do it the right way. And this outsourcing worksheet will make sure you get it right. So, roll up your sleeves and put this worksheet to work for you… What Should You Outsource? First off, you need to determine what […]
Even though you run your business online, your prospects and customers still live offline. And that’s why your overall marketing strategy should include at least a few offline advertising tactics. Here are five ideas to get you started… 1. Send out press releases. If you’re already doing press releases, chances are you’re doing online distribution […]
We’re all familiar with heroes and their counterpart villains, Batman has the Joker. Superman has Lex Luthor. In Greek mythology Bellerophon had the Chimera. Perseus fought the Kraken. Each hero has their opposite.
In order to become best version of yourself that you can be, in order to become the hero, you need to find the darkest part, you need to find the corresponding villain.
One of the most powerful ways to drive traffic to your website is through the use of joint venture marketing partners. That’s because any traffic you get is warm – these are people who’ve been sent to your site by someone they know, like and trust, so they’re landing on your virtual doorstep with an […]
No matter what you’re selling online, one thing you need to be doing is building a list. That’s because a mailing list is one of your most valuable assets. Even if your traffic sources all dried up, you’d still be okay as long as you had your list. And even if your products somehow disappeared […]
