Demo Video Increases Lead Acquisition by 481%

One service company raised their prices a heart stopping 600% overnight. Everything was going okay after their launch, but they knew they needed to pick up the pace.

So, they recorded a 20-minute demo video and added a “Watch 20-min Demo” button to their home page.

They saw a 481% increase in qualified leads and a 70% close rate with these leads once they got them on the phone.

You might not be selling services, but could a demo video increase your sales?

For example, if you’re selling a course on how to get traffic, you could have a demo video of just one of your methods. It gives your prospects an idea of what’s inside the course and how it can help them, which is why a lot of course-selling websites allow prospects to sample courses for free.

For that matter, if you sell something like PLR, why not give your prospects an example or two of the actual PLR right on the sales page?

By offering your prospects demos of your products or services, you’re likely to increase sales – sometimes dramatically.

If a picture is worth 1,000 words, then a demo might just be worth a 1,000 versions of you telling your prospects what a great product or service you have, rather than showing them how good it truly is.