Hashtag Challenge

Instant Business Idea

This ad campaign heavily encourages user-generated content (UGC) by asking users to participate in a challenge, which are immensely popular on TikTok.

This capitalizes on the users’ natural tendency to create and share content on the platform and has a high potential for virality. The rep partners with the brand for six days during the length of the campaign.

For example, US talk show host Jimmy Fallon issued a #tumbleweedchallenge. Users were challenged to upload videos showing themselves rolling around like a tumbleweed, complete with western music. This simple and silly challenge garnered over 8,000 submissions and more than 10.4 million engagements.

Until your brand builds up a popular TikTok channel of its own, you might want to work with influencers to kickstart your #hashtag challenge.

Best of all, once a #hashtag challenge is launched on TikTok, it’s super easy for people to participate and share.

Internet entrepreneur Nick James has been at the forefront of Internet marketing and online product development since 2001. Nick is a full time product developer and has created several software programs, information products and membership websites during his entrepreneurial career.

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