They almost didn’t add the upsell because it was too expensive and most of their buyers wouldn’t be interested…
Or so they thought.
The main product was a super cool software plugin, priced at $47 for use on one site and $67 for unlimited sites.
Most people bought the $67 version.
The upsell was developers’ rights to the plugin.
Most people won’t buy that, right?
The two partners argued about it for three days before finally adding the developer’s rights as the only upsell to the funnel.
The promotion ran for a week, had plenty of affiliates promoting and guess what?
You know it – they brought in an extra $13,396 just from the upsell.
Maybe it wasn’t a fortune, but it’s extra money they otherwise would not have made.
Plus, it didn’t cost them a dime to offer that upsell, either.