When a social media site is new, it’s looking to build up users and traffic. To do this, it’s willing to give marketers a ton of organic reach for free.
Then one day the social media site’s owners decide the site has grown sufficiently big with members and traffic and they change how things work. Now marketers are forced to pay to play.
This is the point where you either spend more on ads or your content will be buried where no one will ever see it again.
Remember when Facebook did this? Marketers cried fowl, but the simple fact is social media sites make their own rules, and it’s up to us whether or not we want to follow those rules.
But there is one social media site in particular that will still give you a ton of reach with your written content, and two other sites that will give you reach for videos.
The video sites are ones you can probably guess: YouTube and TikTok. If you make great content that people appreciate, those two sites will boost you in their search engines and help you get found by entirely new audiences.
But if we’re talking about written content, then there is only one site where it is still truly easy to get reach, and that’s LinkedIn.
Roughly only 3% of users on LinkedIn are creating content for the site, which means the site is starving for your great content. And if you give it to them, they will probably do more for your social media reach than all of the other sites combined.
You might be thinking that LinkedIn is only business to business, but remember that every person on there is someone with the same needs and wants as everyone else. Even if your products are meant for customers and not businesses, you can still enjoy massive organic reach by placing excellent content on LinkedIn.