The history of myths is probably as old as the history of the human race, with myths like the earth being flat and the sun revolving around it. You have heard some existing myths like a cat has nine lives, but all these are just mere concepts that become beliefs with time. Such myths have also greatly changed the general view about internet marketing, and you need to bust these myths wide open in order to let executives and businessmen know its true worth. Thus, here are some very common myths about internet marketing that need to stop.
1. Online Marketing Can Only Be Pursued By Professionals
It is true that online marketing cannot be accomplished by a layman, but it certainly does not mean that you can’t just opt for it. If you think you are not that tech savvy, you can hire a competent person who can do it for you. Paying someone good at it to do it for you will greatly increase your revenues.
2. Social Media is a Teenage Kids’ place
Most business executives are hesitant to engage in social media marketing, as they believe in the myth that it is a forum where teenage kids post random things. However, this is not entirely true. Yes, social media is certainly more popular among teenagers than their parents. But this does not mean that social media is not accessible to your target audience, as everyone is into social networking nowadays. This helps you to spread the word around about your business much more easily.
3. More Traffic is the Key to Profit
Yes, you undoubtedly need to increase the traffic on your website. However, it does not mean that you just need to invite crowds, but only the required traffic that will help you reap greater profits. Thus, it depends more on the type of traffic than on its proportion.
4. Internet Marketing is based around Google
Paying attention towards search engine optimization is very important as it helps you increase the right traffic to your website, and it is a fact that Google is the most used search engine around the globe. However, this does not mean that your entire website or internet marketing strategy must be built around Google alone, as it is only going to result in low productivity for your business.
5. Website needs to be an Elaborate Brochure
Unlike the old days, websites do not need to be designed like brochures because this idea is quite outdated. In these modern times, your website needs to have an interactive interface, where it not only provides necessary information but also provides links to news and insights. This will help your business develop a wider customer base and promote your business more.
6. Internet Marketing is a One-Time Thing
Many hold faith in the myth that internet marketing is just to be done once by making a very professional and developed website, and then just leave things like that. But it is not at all like that. For marketing your business successfully, you need to update the website regularly by providing the latest information and posting promotions to keep the customers interested.