Everyone tells you to set up an autoresponder series to build relationships with your list members and close more sales. But when you actually sit down to write that series, it can all be a bit puzzling. You end up staring at a blank screen and trying to figure out what all to include in your initial sequence.
That’s because inside this article you’ll discover the five crucial emails you ought to include in every autoresponder sequence. Take a look…
The Welcome Email
Obviously, this is the first email you send out to your new subscribers. This email should include a delivery link for any lead magnet product (where applicable) and a general welcome to the list.
Here are two other things to accomplish in this email:
- Set expectations about the newsletter. Let people know how often they’ll get email, what to expect in those emails, and why they should read them. You’ll get a better open rate if you set these expectations upfront.
- Build anticipation. You want to get people excited about the upcoming emails, so tell them the benefits of reading the newsletter and build anticipation for future mailings.
E.G., “Next time you’ll find out a clever way to double your conversion rate, so keep your eye on your inbox!”
The “Checking In” Email
You probably sent a lead magnet in your first email. In your second email you can “check in” to see if prospects have used the product and what sort of benefits they’ve been enjoying. You can also encourage those who haven’t yet used the product to do so as soon as possible. Be sure to remind them of the benefits of using the product.
For example, “This exciting weight loss report is changing the way people diet. No more hunger pangs, no more feeling irritable: just fast, effective fat loss. Find out what’s got everyone so excited by reading it today!”
The Story Email
In order to build a relationship with your subscribers (as well as sell something to them), you need to connect with them on an emotional level. One good way to do this is by telling a story. Not only does a good story help evoke emotion, it also makes your content more memorable.
So what kind of story should you tell?
One of the best types of stories is one about a person who’s just like your average subscriber. You can talk about this person’s problem and how they overcame it.
For example, if you have a weight loss newsletter, than tell a story about a person who overcame the odds to finally lose the weight and keep it off. (Naturally, you’ll also include a link to the product that helped create this success.)
The Social Proof Email
One of the reasons you’ve started a newsletter is so that you can sell products and services, right? Problem is, your subscribers really don’t believe your claims. They’ve heard them all before. They figure you’re biased anyway.
That’s where the social proof email comes in. This is a smooth way to handle the objection, “This product won’t work for me.” Simply send out an email with your top three or four testimonials enclosed. Alternatively, you might offer a case study. Whatever form of proof you choose, just be sure it clearly proves your claims and handles the “it won’t work” objection.
The Call to Action Email
Throughout your series of emails, you’ve been building value for a product by showcasing its benefits. Now in this email the whole point is to call people to take some specific action. Better yet, give them a good reason to do so now, such as by presenting a limited time offer such as a discount or bonus.
For example: “Click here to order now, and you’ll get the video upgrade for FREE. But hurry, this offer ends Thursday. Get yours now so you don’t kick yourself later!”
So there you have it: the five emails every marketer ought to include in their autoresponder series. If you install these five emails in your series, you’re sure to see better relationships with your subscribers, a better open rate, and more sales.
But don’t take my word for it. Try it for yourself and see. Add these emails to your series today and see if you don’t start getting better results!