A lot of blogs swear by using guest blog posts. A lot of blogs also swear against them. This means that when you are focusing on Internet marketing, you have to decide whether publishing guest blog posts is going to be part of your content marketing strategy or not.
If you listen to Google and all of the other search engines, they say that it is critical for search engine optimization. After all, linking out to a well-known source, such as a big blogger who already has a huge following, can help to give you the necessary back links and such that can propel your content into the more visible sphere of the search engines.
If you take a good look at your calendar and all that you have going on, you could probably use the break that would come with using a guest blog post as well. You simply don’t have enough time to do everything that is on your calendar, and writing a blog post is going to take a lot out of you. If someone else can do it, shouldn’t you grab up the opportunity?
The reality is that guest blog posts aren’t for everyone, and therefore you need to look at a few of the basics that surround the whole premises. Here are 5 things to consider.
1. You can offer your readers a new experience. Once you have established yourself as an authority on a topic, you may want to offer a new experience. A guest blogger can talk about the same topic that you teach, but from a different angle. This has the ability to spice things up. However, you want to make sure that you already have an audience, otherwise people may decide to leave you and go to them – which is what you want to avoid.
2. You can identify the topics. If you are going to have someone else write for you, you can identify the topics that you’re okay with them covering. This is where having a content calendar can really help. You don’t want them to cover something that you have planned later in one or even later in the year. After all, you want to be the one to present the new and mind blowing information to them.
3. New content can increase exposure. If you become known for offering guest bloggers on a reliable schedule, such as every Monday for the first Thursday of every month, you may be able to increase exposure and gain a wider audience. This being said, it also means that you need to provide the reliable schedule that you are now promising all of your followers.
4. You must decide who is worthy of being a guest blogger. If you simply open it up to everyone, anyone may decide they want to become your guest blogger. It can involve a significant amount of research to figure out who the person is, what they have to say, and whether their angle is any different from your angle. It also pays to know what websites and/or blogs they work for or right for so that you can tap into their audience and increase your own.
5. New content is new content, right? Ultimately, you want new content to your website, but not to the point that it is going to damage your own authority and audience. If you want to do if blogs, it can be advantageous, but you have to weigh the pros and cons and be ready to take on the extra work that comes with researching the “expert” that you invite.