When your tweets get retweeted, a whole new group of followers is exposed to your tweet, and thereby you. The more your tweets are retweeted, the greater number of followers who get to see them. Why is this important?
Because the added exposure can mean you get new followers as well as more clicks to your website.
So are there any tricks to getting retweeted? Absolutely, and I’ve picked out some of the best:
- Write good stuff. Seriously – write tweets that people enjoy, that are interesting or useful or entertaining or helpful. Recall the kinds of things you’ve retweeted – you don’t forward boring stuff, you retweet only the best tweets, and that’s what your followers do as well
- Anything about Twitter is retweetable. Think about it – what is the ONE thing every single person on Twitter has in common? Twitter! So when you find an article with Twitter tips, or the latest editorial rant on why Twitter is bad, or great, or the marketing bonanza of all time – go ahead and tweet about it
- Breaking news – whether it’s a tornado moving through your backyard or the latest development in your niche – tweet about breaking news as soon as you hear about it.
- Tweet “How-to’s.” People love tweets that begin with, “How to…” regardless of whether it’s how to make sauerkraut chocolate cake, get more done in less time or hot wire a car. Another phrase that also gets retweeted a lot is “The art of…”
- Use links in your tweets. Providing a link adds credibility and gives your followers a place to go for more information. Always add a link if it’s pertinent.
- Tweet about the weird, strange, and bizarre. Glow in the dark goldfish and naked graffiti artists will get retweeted non-stop for DAYS, so go ahead and tweet about the weird stuff, because you are NOT the only person who loves being surprised and shocked.
- Be surprising, be different, be fun. More than almost anything else, people love to be entertained – so go ahead and get a little crazy, let the kid in you shine through, and transmit that innate sense of pleasure in living life to your followers.
Bottom line: The more you get retweeted, the better. And what’s the number one trick to getting retweeted? Believe it or not, it’s simply asking your followers to retweet you.