Retention Tactics for Affiliates: How to Keep the Residual Commissions Flowing in Month After Month! | by Nick James, The Internet Business Coach

One of the big advantages of promoting affiliate program with recurring commissions is that you need only make the sale once, and yet the commission checks keep flowing to you for as long as your referral remains a member.

However, the downside is that these checks don’t flow in forever. That’s because people often cancel their membership, service or recurring product about three to four months.

If you’re lucky, the vendor already employs a variety of retention tactics to ensure that members remain members for a longer time. If not, then it’s up to you to use retention tactics. Here’s how…

 

Drip Bonuses to Buyers

You probably already know that it’s a good idea to add value to any affiliate product or service you’re promoting. You do this by offering a valuable bonus to anyone who purchases the offer through your affiliate link.

However, since you’re selling a product or service with a recurring commission, it’s a good idea to create several highly valuable bonuses to give away to your referrals.

You can offer the first one immediately after the purchase. Then you can offer the other bonuses about four to six weeks apart. If the customer really liked your first bonus, he’ll remain a member just to get his hands on your other bonuses, too.

Tip: The key to a good bonus is making sure it enhances the affiliate offer. For example, if you’re selling access to a debt-reduction membership site, then one bonus you could offer is debt-reduction software.

 

Give Buyers New Ways to Use the Product or Service

Here’s another way to add value: Create your own extra set of training materials, which teaches your referrals unique and valuable ways to really get the most from the product or service you’re selling.

Example: If you’re selling access to the debt-reduction site, then you can create a course that offers debt-reduction tips and tools that are NOT found inside the site. You can then drip this content to your referrals over the course of several months, which once again keeps your referrals as paying members.

 

Build Anticipation

This one is simple. Whenever someone buys through your affiliate link, you send them a bonus. And along with this bonus, you send them an email that gets them excited about the offer they just purchased. This helps stave off buyer’s remorse and refunds.

Let’s assume you’re dripping bonuses, which gives you an excuse to keep emailing the customer. Each email you send gives you an opportunity to continue reminding buyers of the benefits. But what’s more, you can also build anticipation by telling them what’s coming up inside the membership site.

Example: “You’re almost to Week Eight inside the membership site, which is one of my favorite weeks! That’s because you’re about to discover a simple trick that melts off the belly fat, faster and easier than you ever thought possible! You’ll have to see it to believe it, so stay tuned!”

Note: Of course all of this assumes you have indeed reviewed the content inside the site, which you should have done before you started promoting it.

 

Create a “Members Only” Forum

Another good way to help the vendor retain your referrals is by creating your own members-only forum. This tactic is particularly powerful if the vendor hasn’t created his or her own. Inside this forum you can:

  • Offer extra advice not found inside the main membership forum.
  • Answer questions for your referrals.
  • Support your members, where applicable (e.g., offer encouragement and motivation to those trying to lose weight)
  • Post bonuses like free reports and videos.

The big benefit is that once your forum grows, then members will be supporting members. And thus you have this great bonus to offer your referrals… and it basically runs on autopilot.

 

In summary…

Just remember that promoting a membership site or other residual income opportunity doesn’t guarantee commissions forever. But you certainly can keep those checks coming in following the above advice!

Internet entrepreneur Nick James has been at the forefront of Internet marketing and online product development since 2001. Nick is a full time product developer and has created several software programs, information products and membership websites during his entrepreneurial career.

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