When it comes Internet marketing, the mastery is all in the ability to get someone to look towards whatever it is that you are promoting. Headlines are of the utmost importance because you want people to find those to be so irresistible that they can’t help but click. Once they click, you have them hooked – so it is important to know what works and what doesn’t work.
1. Promises, Promises. A full-on promise can make all the difference in the world. There are some headlines that make a promise in terms of what users can expect when they click in order to read the full article. Of course, the article has to be able to deliver the promise, but at that point, they have already clicked.
2. Say it Already. There is nothing wrong with delivering a headline that comes right out and says it. Many times, Internet marketers try and hold the good stuff for the actual content. This is all well and good, but if people aren’t reading the content, the good stuff has gone to waste. This means that you shouldn’t be afraid of using a statistic or a great quote right in the headline, especially if you think that it is going to attract the necessary attention.
It’s also important remember that people want answers and they want solutions. The bigger the brand, the bigger the potential audience is. Think about what you are writing about and what kind of solution or answer you can provide the people. Your headline should ultimately deliver on the promise of telling people how they can solve their problems – and if people are having these problems, you can bet your bottom dollar that they are going to click on that headline of yours.
3. It’s Not the Best. Claims of “the best ever” used to do the trick. Now, it has been overused to the point that most people roll their eyes and get a glazed look when they see it. They don’t want to see it on a blog, on Facebook, Twitter, or anywhere else. Even if you truly think that you have the “best” of something, you can probably come up with a better headline that is going to have a stronger impact. If you feel you absolutely must use the word, follow it up with being specific as to why it is the best.
4. Don’t Be a Bore. Sometimes, less is really more. Somewhere along the line, it became okay to create headlines that actually end up taking two lines because people want to make sure that everyone knows what they are going to get when clicking. Sometimes, using as few words as possible can provoke curiosity. This means cut the fluff and the dead weight – and the possibilities could be amazing.
Ultimately, there are a lot of different headline writing techniques, and it is important to choose one that is going to work for you and your audience. Never over deliver and never talk too much within your headlines and you will find that people will click with more frequency on the content – which is ultimately your job when marketing on the Internet.