If you are a blog owner, you should post articles and other content on your blog regularly. How often you should post depends on your niche and your following. You need to keep track of your visitors, where they are navigating to on your blog and how often they return. You do this by getting subscribers. Keep track of the percentage of subscribers and un-subscribers and this will be an indicator of how often to post to your blog.
If you notice there are a lot of people who unsubscribe from your blog on a daily basis, this is usually an indicator you are posting too much. Keep an eye on this for a while and change the frequency at which you post to your blog. Not posting often enough is usually the problem blog owners have though.
Another problem bloggers run into is creating content that is intriguing and “draws a reader in” to want to read more. Sometimes it is hard to think of ways to do this and bloggers continue to just post information about their niche, products, or services.
You are supposed to do this, but there are other techniques to grab a reader’s attention. For instance, you want the blog to be personable and write in such a way it is like you are talking to the reader. You can write a story of something that happens to you each day, or a current event that is happening in the world.
These stories are great to add to your blog, but do remember you want the content to be evergreen. If you are not sure what that means, you create content without mentioning specific dates. You also write it as if it just happened. This will make the content seem very current. All you really need to do at this point is create a bunch of stories of events in your life and have them scheduled to post on your blog. You can also schedule them to be announced on your social media accounts. The best results come from having your content scheduled a week or more ahead of time. It is recommended to create about seven to ten articles beforehand. Then when you are ready and have content prepared and edited, schedule the dates they should be posted. WordPress has a feature where you can do this.
Now as your content gets published, it will post at the selected date and time you scheduled it to. When your readers look at it, they will see content being frequently posted and know you are constantly updating your blog. But just posting to one blog may limit your audience. There are many other people who use other blog software such as Blogger. It is a good idea – if you only have WordPress – to have a Blogger account.
Having more than one blog can seem like a chore; however, there are a variety of tools out there to help you keep both filled with content. You will find some tools that can be set up to post to each blog simultaneously. You also have plugins in WordPress that will allow you to do this as well. It cuts down the time it takes to post to all of your accounts separately.
Now that you have this established and set up, you will find you need to let people know you are posting to your blog and also let some people know that you have a blog in the first place. Using tools and plugins available on the web and on WordPress can do this. There are tools when you make a blog post, it will automatically tweet the announcement or update your status on Facebook.
Nothing is exactly automatic, but there are tools out there, which allow you to schedule your posts ahead of time. So as you plan your business and what you are going to write, you can add these posts to a tool and schedule the date and time you want people to see it. On a side note you want to schedule the times to reflect the time of day at which most people will see your posts.
Always remember, people want instant gratification. Depending on your view, some people believe there is no way to have it while others know there is. You want to be the person who always finds a way to satisfy this part of our nature as humans. Those are the people who see much success as in sales increases, more fans, and even more ideas.
Initially, everything you do to keep your blogs and social media current is a lot of work. Once you have a system going and have all your tools are set up you will then be able to spend less time on your blog and social media as the tools will work for you and not against you. You will also notice you have more time on your hands to create awesome content your fans will love.
Remember that planning ahead of the game will allow for the smoothest experience running your own business. Being consistent and updating everything from your blog to your social media accounts on a regular basis pays off handsomely in the end. You will shortly begin to realize how often to post to your account by the number of fans you gain and even the amount you lose. And once everything is set up to work for you, you will see how well it pays off.