Tag: headline writing

The “Wake Me From My Snooze at Any Time” Headline Test | by Nick James, The Internet Business Coach

David Ogilvy said, “On average, five times as many people read the headline as read the body copy. When you have written the headline, you have spent 80 pence of your pound. If you haven’t done some selling in your headline, you have wasted 80 percent of your client’s money”. And, what if it’s not […]

10 Ways to Turn a Bland Title Into an Eye-Catcher | By Nick James, The Internet Business Coach

Your title is the most important part of your article, as most people use the title to decide whether to read your articles. So if you have bland titles, you’re going to have low readership. Unfortunately, you’ll find that a lot of content comes with bland titles (like “Dog Training Tips”). And if you’re taking […]

The “Wake Me From My Snooze at Any Time” Headline Test | by Nick James, The Internet Business Coach

David Ogilvy said, “On average, five times as many people read the headline as read the body copy. When you have written the headline, you have spent 80 pence of your pound. If you haven’t done some selling in your headline, you have wasted 80 percent of your client’s money”. And, what if it’s not […]

Internet entrepreneur Nick James has been at the forefront of Internet marketing and online product development since 2001. Nick is a full time product developer and has created several software programs, information products and membership websites during his entrepreneurial career.

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