Case Study: The Ogilvy-Oyster Method of Sneaky Selling
Here’s how a small shift in your content strategy can lead to big profits:
“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency.
Category: Information Publishing
Are Your Videos making this Audio Mistake?
Imagine you’re making a video about how to declutter a closet.
In the video you show the closet beforehand, you explain what you’re going to do and how you’ll do it, and then you have a montage of video clips of you working while music plays. Finally, you come back on screen and give a few parting thoughts.
Attracting a Massive Audience with Your Blog
Plenty of bloggers like to write about their thoughts, their day or the crazy thing that happened to them on the way to the zoo.
But this type of blogging is generally more for fun than for profit.
Publishing Your First Kindle Book in 30 Days or Less
Last month we covered how to write your first Kindle book in 30 days or less. Now we’re going to cover how to publish your book. While this is not the most exciting step in creating, publishing and marketing your ebook, it is crucial to get a professional looking book that people want to buy, enjoy reading and for which they are happy to leave positive reviews.
How to Write Your First Kindle Book in 30 Days or Less
Everyone’s got a book inside of them, just waiting to get out. And some people have dozens of books that can each be earning them a monthly income… if only they could just get started.
Case Study: $10,000/mo in Coaching Fees without Doing Any Coaching
This one is super simple and surprisingly lucrative.
It all started when Bob (not his real name) offered coaching services to his customers.
Shocking Statistics, Idea Sex and Lucrative Questions
Fortunes are made when people think out of the box and ask questions no one else is asking. What happens when you pair X with Y to make Z? Sometimes nothing happens and other times fortunes are made. Pairing two ideas together to make a third is ‘idea sex.’ I don’t know who coined the term, but I’ve heard James Altucher use it often.
Does This Product Launch Infographic Scare You?
I debated sharing this infographic with you because it looks kind of SCARY! When you first pull it up, it’s one looooong skinny thing in the middle of your screen because it’s incredibly detailed (and yes, intimidating, too.)
Email Sandwiches Equal Big Profits
I’m on a lot of mailing lists simply because if something is working in another niche, there’s a good chance it’s going to work in my niches as well.
Demo Video Increases Lead Acquisition by 481%
One service company raised their prices a heart stopping 600% overnight. Everything was going okay after their launch, but they knew they needed to pick up the pace.
