This is a simple case study that could work in a variety of niches.
By Nick James, Serious About Six Figures™ Founder
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I just opted into the email list of a well-known marketer to get his 3 productivity secrets, and I noticed a couple of important points:
First, he never, ever mentions that you are getting a report. He simply refers to what you’re getting… 3 productivity secrets.
It’s hard to know sometimes just what you’re supposed to put on each page of your funnel, including your, ‘thank you for subscribing’ page.
You need to reassure new subscribers that they did the right thing. You’ve got to let them know how to get the lead magnet. And you want to convince them to click on that email and follow the instructions.
Do just one of these and your sales will increase.
Do all 4 and it’s entirely possible your sales will at least double.
Trying to recruit affiliates is a whole lot easier if you can offer 100% commission on the front-end product and 50% commission on each upsell.
Take from this what you will. I’m not recommending you do what I’m about to describe, nor am I saying you shouldn’t do it, either.
Okay, here we go
If you want people to read your work, then never forget these 7 words
Way back in the day (which is another way to say I don’t know when this happened, but it was at least 10 years ago) an online marketer recorded a bunch of videos to sell as a product.
Make of this what you will:
While watching a John Oliver “Last Week Tonight” video, I noticed a comment from a user named, “1,000,000 subscribers without any videos challenge.”
Take a look at your sales page, your opt-in box or anything where you are trying to get a conversion.
What is the dominant color on that page?
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