This is a simple case study that could work in a variety of niches.
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Category: Latest Updates
I just opted into the email list of a well-known marketer to get his 3 productivity secrets, and I noticed a couple of important points:
First, he never, ever mentions that you are getting a report. He simply refers to what you’re getting… 3 productivity secrets.
It’s hard to know sometimes just what you’re supposed to put on each page of your funnel, including your, ‘thank you for subscribing’ page.
You need to reassure new subscribers that they did the right thing. You’ve got to let them know how to get the lead magnet. And you want to convince them to click on that email and follow the instructions.