The Great Reflection

The Great Reflection

Virtually all of the people that I know who are not wealthy allow their bank accounts to dictate what they do.

On the surface, it makes sense.

You can only do what you can afford to do.


Just for one minute, imagine that credit cards and loans do not exist…

If you wanted to buy a car and did not have the money, you would struggle.

In a world without credit, you cannot go out and buy a car if you do not have the money.

That is how a lot of people see money.

Again, on the surface, it makes sense.

If by the end of August you have only $100 in your bank account, you know that September is going to be a very quiet month with you doing very little fun stuff.

People allow their banks to dictate their future.

Did you know that there is another way of looking at your bank account?

And that a lot of wealthy people prefer to look at their bank accounts this way?

Instead of allowing their bank accounts to dictate their futures, they see their bank accounts as a reflection.

They see their bank accounts as a reflection of their past and present actions.

That’s right… they don’t look at their account at the end of the month and say ‘well, next month’s going to be a bit tight’, they are more likely to say, ‘that was a great month!’

Their bank account does not affect their future; their present affects their bank account balance.

You may think that it is a simple play-on-words, but it’s not, it’s so much more than that.

It is a powerful habit.

To be able to not allow your bank account balance to dictate your future but to instead allow your present to dictate your bank account means that YOU ARE IN CONTROL.

Part of the problem is that people are unaware that they can in fact control their finances.

Far too many believe that they have little to no power over the amount of money they have.

Their futures are set on what they can afford now, today, with the amount they have in their bank accounts.

They completely ignore the fact that they can actually change that today by taking action.

For example; let’s say that you have $1,000 in your bank account right now. You will think to yourself that you can only spend $1,000 from today onwards because that is all you have.

Wealthy people won’t accept that and will think of ways to change that balance.

Recently, I needed to put some money through a particular payment processor and to do that, I created a product and drove a ton of traffic to the product sales page resulting in over $5,000 in sales.

I am in a fortunate position that I can easily increase my bank account by simply creating a new product and promoting it to my email lists.

As I say, I am in a fortunate position, but let’s not lose sight of the fact that I put myself thereand so can you.

I knew that I wanted to be in this position; it meant that my future was not reliant on my bank account balance and that I could change that at will.

My bank account balance is a reflection of my present actions.

What I do each month is reflected in that number. If I do nothing, it doesn’t change, if I do a lot… my bank account balance swells.

Anyone can put themselves in the same position that I find myself.

I have a friend who also has an information publishing business – well I have many friends who have their own information publishing businesses – and when the first covid lockdown here in the UK was implemented, he was concerned that it might affect his income and with staff to pay for, he decided to test an idea.

That idea was for a product that he had not yet created, it was just a test, but that test generated $5,000 over the weekend, and continued to generate $5,000 each week for the rest of the year!

He did not allow his bank balance – or the covid pandemic and lockdowns – to dictate his future, he used his present to dictate his bank balance and ultimately dictate his future.

There are many different ways to put yourself in the position that allows you to easily dictate what your bank balance is, but for me and my close friends, we did it by building up big email lists.

An email lists could be seen as a bank account of its own.

There is a lot of money sat in an email list, it just needs you to ‘withdraw’ it… and you do that by offering the people on the list products that they want and need.

When you offer them something that they are interested in and want to own, they will send you money.

It is said that on average, each person on an email list is worth between $0.50 and $1 a month.

So an email list of 1,000 people is worth between $500 and $1,000 per month in revenue.

That is considered the ‘industry standard’, however… I’m not sure what industry they are referring to because for marketers like me, each person can be worth a lot more.

I would say that people on my email list are worth at least $2 each month which means that for an email list of 1,000 people; I should comfortably earn at least $2,000 a month.

Truth is… you can make a lot more than the average industry standard if you offer your email lists quality products.

The price of the products that you sell will also dictate how much you earn from your email list.

If everything you sell is priced at $5, then I can guarantee that I would make more money than you with my $97 and $197 products even if we had the same-sized email lists.

I may have fewer buyers, but I would still make a lot more money.

Imagine that you had an email list of 10,000 people and that each month you promote products with a price of $97.

With a buyer rate of just 2% (200 people buying a product each month), you would be looking at a cool $19,400… each month!

That’s not bad, is it?

When you have an email list like I have, you can dictate your bank balance and your future by simply deciding to promote products.

You may initially decide to promote only one product each week.

But then when the mood takes you, you may decide to send an email testing an idea or promoting a product for a friend generating affiliate commissions.

You could quite easily be generating an extra $2,000 here and there… and that is on top of what you earn each month.

Once you are in that position… you can create cash-on-demand.

You create an avalanche of cash to hit your bank account as and when you want it… and your bank account becomes a reflection of your actions from that month, and no longer dictates your next month’s activities.

I’m going to end on that thought…

When you have an email list that you can ‘withdraw’ cash from as and when you want, you actually pay for your activities there and then whereas most people’s activities for the month are determined by what money they have in the bank account.

You pay for it using the bank of email.

To discover how you can find freedom and financial independence using email, click the link below:

>> The Lazy Way To Email Riches <<